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A Bettor Faster Case Study…
How Bettor Faster Built a £487k a year Content Team for £3k a Year, for Nemo.
The Big Picture
Nemo, a global fintech company, was challenged with a high Cost Per Acquisition (CPA) and a content model too slow to capture organic traffic at scale. The goal was ambitious: cut the CPA for first-time deposits by 50%.
Bettor Faster developed a revolutionary AI Content Engine where a suite of agentic AI agents functions as a full content team.
The system automates everything from idea generation based on real-time news to the creation and multi-channel distribution of SEO-optimised, multilingual content packages, establishing Nemo as a global financial authority and exceeding all project goals.
Our Impact
Exceeded the primary business goal by cutting the CPA by 56.46%.
Delivered the output of a £487k content team for an annual operational cost of under £3k.
Established Nemo as a global authority by producing over 2,500 unique, multilingual transcreated content pieces.
Achieved a 62.65% week-on-week increase in organic search impressions.
Generated significant high-level engagement, with a single automated LinkedIn post alone reaching 25,000+ members, 31% of which at a senior level.
The Challenge
Nemo's leadership set a clear and ambitious target: reduce the CPA by 50%.
Their existing content model was a significant barrier to this goal. It was slow, resource-intensive, and unable to produce the volume of timely, authoritative content needed to capture high-intent organic traffic on a global scale.
The core challenge was to build a new system that could consistently attract and convert customers far more efficiently than paid channels.
This new content engine would enable several key outcomes:
  • Dramatic reduction in customer acquisition costs.
  • Establishment of a global SEO footprint.
  • Positioning Nemo as a timely, trusted financial authority.
  • Creation of a first-mover advantage on breaking news stories.
Our Solution
Bettor Faster designed and built a sophisticated, end-to-end Agentic AI Content Engine where specialised AI agents automate the entire content pipeline - amplifying Nemo's organic reach in the world.
Our proven process took the solution from initial concept to a robust, enterprise-grade system. The project included:
Real-Time Idea Generation:
An AI agent monitors financial news 24/7. When a significant event occurs, it generates a compelling "investment theme" complete with a core strategy.
Automated Content Creation
A suite of agents works in parallel to create a full content package around the theme, including modular landing pages, AI-generated branded imagery, and human-like opinion pieces that consistently pass AI-detection tests.
Proprietary Data Integration
To ensure real-time accuracy, the content agent interfaces directly with Nemo’s backend via a proprietary Model Context Protocol (MCP) server built by our team.
AI Transcreation for Global Reach
Dedicated agents transcreate — not just translate — the content for French, Spanish, Portuguese and Hindi markets, adapting the tone and cultural nuances to ensure local resonance.
Multi-Channel Distribution
Another agent automatically reformats and distributes the content across X, Meta's Threads, LinkedIn, Medium, Blogger, and Google News to maximise reach.
Adjust with an AI-Enhanced CMS
The entire system is managed through an AI-enhanced CMS, giving Nemo’s team full oversight and the ability to review, edit, or regenerate any content with a single click.
Working with Bettor Faster has been transformative. The ability to react to market news in minutes and deploy a global, multi-language content campaign has given us an unparalleled competitive edge. We're not just seeing more traffic; we're acquiring high-value customers at a fraction of our previous cost.
- Nemo CEO
Judge for yourself
The following is an example of an investment basket landing page, opinion piece and a LinkedIn post triggered by the news story that Coca Cola was considering selling Costa Coffee
High performance AI MCP generated landing page.
Human grade AI Generated investment opinion piece
Human grade AI generated LinkedIn post with 24,000+ impressions
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